How to Shop Online Safely: Expert Tips to Avoid Scams in 2025
No lines. No crowds. No parking lot chaos. Just you, your computer, and—unfortunately—a world full of cybercriminals looking to take advantage of online shoppers. While online shopping is convenient, it also opens the door to a variety of cyber threats. The good news? Safe online shopping is possible if you follow some simple tips. These tips will help protect your data and avoid scams.
1. Check Website Legitimacy Before You Buy
One of the biggest risks in online shopping security comes from fake websites. Cybercriminals create lookalike or bogus sites that mimic real stores to steal your personal or payment information. Before you enter any details, check that the URL is correct. Make sure it uses <strong>HTTPS</strong>. This means the site has a secure connection. Also, avoid shopping through email links, which are a common phishing tactic used to lure shoppers to scam sites.
2. Recognize Unrealistic Deals
If a deal seems too good to be true—it probably is. A brand-new 80-inch smart TV for $99? Scam alert. Fraudsters use unbelievably low prices to bait you into entering your credit card details. Always do your research and avoid offers that come through unsolicited emails or pop-ups. Secure online shopping means trusting your instincts and thinking critically before you click.
3. Use Private Browsing to Protect Your Activity
Want to minimize tracking while you shop? Switch your browser to incognito or private mode. This helps reduce targeted ads and prevents your browsing data from being stored. You can turn on private mode by clicking the three-dot menu in the top corner of your browser. Then, select “New Incognito Window” or “Private Tab.”
4. Create Strong Passwords and Limit Personal Data
Online shopping safety starts with strong account security. Use strong, unique passwords for each shopping site. Think about using a password manager to keep them safe. Never provide more personal information than is necessary. A legitimate retailer will never need your Social Security number or sensitive personal data to complete a transaction.
5. Enable Multi-Factor Authentication for Extra Security
One of the best ways to protect your online accounts is to use multi-factor authentication (MFA). Just like an ATM needs your card and a PIN, MFA needs two or more credentials. This can be a password plus a text message or an authenticator app to confirm your identity. This added layer of security can stop cybercriminals in their tracks, even if your password is compromised.
6. Don’t Shop Without Cybersecurity Support
Cybercriminals are becoming more advanced, and the risk of identity theft and fraud is real. If you don’t have time for cybersecurity, consider getting help from a Managed Services Provider (MSP). One option is Tobin Solutions. We can help you assess your risk. We can also set up email and endpoint protection. Additionally, we can advise you on safe payment methods for online shopping.
Contact Tobin Solutions to learn how we can help you shop online safely and keep your data secure—during the holidays and all year long.